Don’t use “if” in your Pitch

The word “if” is such a simple word. But when used in a pitch to a client, using “when” is psychologically more impactful!

@clementspio 💡When pitching your solution to the client, replace your “IF”s! 🤑#learningisfun #communication #tiktokclass #salestips #pitching #fyp ♬ BARELY BREATHING – Grant Averill

We work with a lot of sales professionals and what we realize is that this is one of the unconscious self-sabotaging words most of them use. Consider the 2 phrases:

“If the problem happens, our product can help by…”

“When the problem happens, our product can help by…”

What “If” means?

IF triggers a yes/no condition – it may or may not happen. The client may or may not need it. WHEN assumes that the condition will always come true, it’s just a matter of how soon. This lets the client think deeper about how your product or service can change their lives. Of course, when the client thinks deeper, more questions may follow and here’s how to tackle any question smartly. Make this one simple conscious change, and see how your sales results improve. Check out our Tiktok for more content.