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How to Properly Present Data Visualizations: A Step-by-Step Guide

Are you struggling to present data visualizations effectively, especially when they contain a wealth of information? It’s a common challenge, but fear not! In this blog post, we’ll walk you through four essential steps to ensure your data visualizations are presented in a way that captivates your audience and conveys complex information with ease.

4 Steps to Present Data Vizualisations

Step 1: Introduce the Visual

The first step in presenting a data visualization is to introduce it properly. Start by stating the title of the visualization. If the purpose or content of the visualization isn’t immediately obvious, take a moment to explain to your audience what they’re looking at. This initial introduction sets the stage for understanding the data.

Step 2: State the Insight

Next, clearly articulate the main insight or takeaway from the visualization. Ensure that your audience grasps the key message early in your presentation. This provides context and helps your audience know what to focus on as you delve deeper into the details.

Step 3: Go Through the Important Details

While you may not have time to discuss every element of the visualization, it’s crucial to highlight the significant details that relate to the main insight you’ve just presented. Focus on the data points, trends, or sections that are most relevant to the key takeaway. This selective approach keeps your audience engaged and prevents overwhelming them with excessive information.

Step 4: Repeat the Main Message

As you conclude your presentation of the data visualization, reiterate the main message or insight. Emphasize any call to action if it’s pertinent. This repetition reinforces the key takeaway and ensures your audience leaves with a clear understanding of the information presented.

Incorporating these four steps can make a substantial difference in how your data visualization is received by your audience. To see these principles in action, let’s consider an example:

Imagine you’re presenting a data visualization about the release schedule for movies in the Marvel Cinematic Universe (MCU). This schedule includes numerous titles, production timelines, and potential delays.

Presenting Data Visualizations

Applying our steps:

  • Introduction: Start by introducing the visual, stating that it’s the MCU release schedule. Explain the significance of this data.
  • Insight: Clearly state the main insight, such as the packed schedule and the need to prioritize quality over quantity.
  • Important Details: Focus on relevant details, like the number of titles planned for each year, production timelines, and potential delays.
  • Repeat Main Message: Conclude by reiterating the need to adjust the schedule for quality and emphasize any specific actions that need to be taken.

By following these steps, you can make even present data visualizations like the MCU release schedule more accessible and engaging for your audience.

Looking for help with data presentation and visualization? Check out our Technical Storytelling corporate course. Our Trainers can help you convey information effectively and make an impact.

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